Starting out as a doula is equal parts exciting and overwhelming. You know you can support families, but turning that into a real practice means writing a bio, talking to strangers about your services, and keeping track of everything once a client says yes. Most new doulas cobble this together from scratch, second-guessing every word.
The New Doula Starter Kit gives you the four things you actually need to feel ready, all in one place. No filler and no 60-page workbook, just templates you can fill in today and use on your next call.
What's inside
- A bio template.A fill-in-the-blanks structure that helps you introduce yourself with warmth and authority, even if you're early in your journey. Drop it straight into your website, directory profile, or intro email.
- A discovery-call script. A simple flow for that first consult: how to open, the questions that build trust, how to explain your support, and how to talk about price without freezing up.
- A first-client checklist. Everything to line up once someone books, from the agreement and deposit to prenatal visits and your on-call plan, so nothing slips through the cracks.
- A simple pricing cheat-sheet.Starting ranges and the factors that move them, so you can set a rate that's fair to your clients and sustainable for you.
Who it's for
This kit is built for new and aspiring doulas, whether you're still in training, just got certified, or are supporting your first few families. If you've ever stared at a blank page trying to write your bio, or hung up from a consult wishing you'd said things differently, it was made for you.
It works for birth doulas and postpartum doulas alike. The templates are general enough to adapt to your style and specific enough that you won't be starting from nothing.
Why these specific tools
Booking your first clients comes down to two things: looking professional and making it easy to say yes. Each piece of the kit targets one of those.
A strong bio and a confident discovery call are how families decide they trust you, long before they've seen you work. The checklist and pricing cheat-sheet are how you deliver on that trust without scrambling, so your first clients become the referrals that fill your calendar. Get these four right and you skip months of trial and error.
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